5 Myths About Magento E-Commerce Platform Must Know

As they say, ‘the more popular the platform is the more it is discussed’.  Magento is one of the most popular platforms in the e-commerce circle. eBay has made an investment in Magento for 49% of ownership rights and currently, it has more than 125,000 users with more than 4 million downloads. Despite the facts, which shows incremental growth of the open-source PHP-based platform, there are several others who think otherwise.

The opinions of users have been a mixed bag as some find the platform’s rich functionality and powerful modular system very useful for their business while others find considerable drawbacks about managing the solution.

When considering Magento for launching an online store, it is important to have a clear understanding of the facts and the myths making rounds in the industry. This will enable you to take an informed business decision.

So, let us clear some misconceptions about Magento and get going with using it wisely –

Myth 1. Magento is slow

The speed and performance of any shopping platform are relative to the load it has and it would be incorrect to say that Magento slows down your site. We agree that the platform is a bit complicated, which can influence the load time but Magento developers have been working tirelessly to update it and bring the more optimized version for its customers. There are, however, various ways to make it perform faster:

Hosting – Magento requires a dedicated hosting platform as it is complicated and a shared hosting won’t serve the purpose. Analyze the region of your traffic and host your site in that location to get the maximum benefit.

Templates optimization –  Optimize your template by resizing your images and fitting them within the limit of 10 kb. This will keep up the performance and speed of the site and it will load in no time with all the images displayed.

Configuration settings – Disable layered navigation and do not overload your cart with unnecessary modules.

Myth 2. Magento is a free platform

Yes, in a way it is true that Magento is an open-source platform and partially comes free to many users. However, many people feel cheated when they go on the official Magento page which shows them the pricing. Magento shopping cart is free and being open-source, it allows you the freedom of using the code to your suitability.

Magento comes in both free and paid edition. The community edition is the one that is free and not charged for but has limited support and has basic functionality and features to run an online store. The more advanced features are available with Enterprise edition which comes at a price. Extensions are also available if you require additional functionalities. Depending on your business size and expansion level you can choose the Magento enterprise edition and invest accordingly.

Myth 3. Magento doesn’t provide customer support

This myth relates to the previous point as it also involves pricing. With Magento community edition you can access the forum where members discuss various issues. The community is one of the biggest and most active e-commerce forums. However, that is the only source of information for you with the free edition of Magento. On the other hand, Enterprise paid-edition provide users with professional support on various issues necessary for smooth designing and development of Magento site.  It is available through different communication channels for different users and you can reach them 24/7.

Myth 4. Magento is easily customized

The degree of technical know-how is the key here. Magento is built on Zend Framework which is difficult to handle. The more experience you have in using the open-source platform, the easier it will be for you to implement Magento. Customization is possible but is time-consuming for the newbies. Moreover, Lack of technical documentation from Magento’s end also contributes towards this difficulty. However, with PHP expertise, customization can be interesting with Magento.

Myth 5. Magento is for large scale business only

The scalability offered by the platform is wide enough to cover all levels of businesses. It works equally well for small and medium enterprises. What is required to deal with Magento is the level of your technical knowledge and your business requirement. Sure, there is a learning curve when it comes to start-ups but the long-term business growth potential covers for it.  For those who have been in the industry for long or have a skilled technical team irrelevant of their company size, can easily work their way up through Magento.

Hopefully, by now you must be clear about the usefulness of Magento and have cleared your mind about the misconceptions about it. For bespoke Magento development services you can collaborate with WebBee Global to get the finest quality of integration and customization for your online store. We are Magento certified Developers for Magento Custom Design, Development & Magento eCommerce Solution.

5 Amazing Ideas To Retain Your Customers And Their Loyalty

Research says it is seven times more expensive to acquire a new customer than it is to retain an existing one. And it is getting expensive by the day as you read this article. As more and more e-commerce stores emerge in the market, the demand for PPC (Pay Per Click) shoots up.

To combat the ever-rising digital marketing costs and stagnation in the growth, today’s business houses use retention strategy to their rescue. There are several retention tools available in the market which can solve your customer issue comfortably. However, managing those tools isn’t easy.

The solution is to use a loyalty program as a hub for your retention strategy.

Here are a few examples of how a loyalty program can help you bail out of this situation and can make marketing efforts easier by centralizing everything in one place.

  1. Incentivize Other Efforts with Points

A lot of times, shoppers are interested to know “what’s in there for me?” while deciding to make a purchase on your site.  Though it is incredibly valuable a very few customers take the pain to share your store details on their social media network even if they buy a product from you.

To handle this resistance, you can reward this behavior through redeemable points for their next purchase. This completes your marketing activity including both retention and acquisition through sharing it with a friend.

As soon as a customer realizes that the points they make have real monetary value, they get motivated to complete the said activity in demand. Be it sharing on social media or with friends, they surely will become a part of it. More retention gets you more repeat customers, and repeat customers establish trust in your brand which is the most valuable element in e-commerce.

  1. Avoid Discounting

Discounting is one of the ways you can ensure your store to death. This major pitfall has the potential to reduce your average order value, customer lifetime value, and the bottom line of your business. Customers are very smart and if you like many others try to get more referrals, sales, or shares by offering a straight discount, your clients will never intend to pay the full price. They will have an expectation set in stone that your store is discounted.

Although discounting is sometimes necessary to get the ball rolling, but it can do some serious damage to your brand image and sales if you offer it too frequently or if you consider yourself a luxury retailer.

Loyalty program, on the other hand, can save you in the long run as it uses reward points rather than offering straight discounts. Points do you three favors –

  • They do not project you as a discounted store
  • They make your customers feel privileged
  • They encourage users to continue to purchase all items at full-price.

This makes room for you to kick start your marketing efforts and avoid the negative effects of discounting.

  1. Consistent Communication

Have you heard of the saying, ‘too many cooks spoil the broth’? The more tools use, the higher likelihood that your communications have a fragmented look and feel. Every tool has its own layout. A tool for retention emails might send emails which look completely different from a referral program email. Making use of a loyalty program as a hub can judicially address this issue for you.

Use a single tool to put all your retention efforts to maximum use and bank on branding, customer engagement and attracting customers.

  1. Centralized Data

When you run your own business, the hours in a day are not enough. There is always something left to be done. Even then, checking the results and effectiveness of your multiple retention tools is the last thing you should be doing.

A loyalty program can gather all these tools into one location. Instead of looking at separate places for separate reports like checking revenue from loyalty members and number of purchases from referrals, you can derive all the information at one place.

Getting all the required business growth information from one single window makes it easy for business owners to understand their success rate and take informed decisions.

  1. Centralize Retention with a Loyalty Program

Retention marketing is a long-term strategy, so be prepared to put in some quality time in planning for it and executing it after that. Research, brainstorm and invest in the right tools, before starting things off.

Adding a loyalty program can lead to some amazing results. In addition to this, create a central hub to fetch all required data concerning your customers and their purchasing power and habits. This will give you the maximum ROI on your retention efforts.

For further clarification on marketing strategies and running your e-commerce store, contact WebBee for a session and we can provide you the most economical and trendiest tricks to run your store successfully.

WebBee Global is globally trusted authorized Shopify development services provider company. WebBee Global offers complete Shopify Development solution, Shopify App Development, Shopify Theme Development, Shopify Plus Website Develpment and Shopify Customize store development.

Shopify Strikes A Partnership Deal With Ebay

Shopify has been growing rapidly and the Thursday news adds much to the extension and growth of Shopify. In addition to its existing avenues including Amazon, Facebook, BuzzFeed, and Pinterest; Shopify now strikes a partnership with the new sales channel and it is none other than eBay. This is primarily good news for US merchants and customers. The new channel will now have a wider roll-out this fall and will be beneficial to domestic US merchants in many ways. They will soon be able to list and sell their products on eBay directly from their Shopify account.

The new integration, Shopify sellers will have the opportunity to surface their brands on eBay which hosts a large audience of potential customers. This integration will serve as a wider opportunity for Shopify store owners to get their wares in front of more than 169 million active folks of eBay.

What is included in the deal?

The new Shopify integration with eBay includes the following:

  • Immediate syncing of inventory info
  • Includes product title and description, price, and item specifics from Shopify to eBay.
  • Customer orders will also be imported to Shopify and can be fulfilled from both platforms.
  • Messages from eBay buyers sent via that platform can be accessed from Shopify as well.

The sellers will have a truly amazing experience and won’t miss out on any communication as they will be able to manage all their e-commerce operations from one central location for both platforms alongside your other channels on the merchant side.

During the announcement, Satish Kanwar, VP of Product at Shopify said, “Shopify is the industry leader when it comes to multi-channel commerce, and we look to partner with the best and biggest platforms to bring new sales opportunities to our merchants,”.

On the other hand, “eBay is focused on delivering the best choice and selection of inventory to buyers across the globe,” said Bob Kupbens, VP of Global Trust & Seller Experience, eBay.

This integration will make selling online easier for Shopify merchants and they will be able to conveniently manage their product catalog across multiple channels through one single dashboard. That is the hub strategy that Shopify thrives on with 60 percent of its merchants selling on two different channels and will continue to do so.

When it comes to multi-channel commerce, Shopify is the industry leader. “The eBay channel has the potential to introduce our merchants to eBay’s millions of buyers, exposing merchants to a massive number of new sales opportunities,” said Satish Kanwar, VP of Product, Shopify.

With this new integration move, eBay and Shopify will exchange benefits such as eBay offering some of its platform features to Shopify and getting access to the latter’s sellers in return.

 

Shopify generally targets small business merchants with access to customizable store templates, marketing tools, sales analytics and inventory management to help them with the jump into online retail. Its sales channel strategy really kicked into gear a year ago with the launch of the Sales Channel SDK and it’s subsequent “sell anywhere” motto.

Going forward, eBay collaborating with Shopify could tap on the similar opportunities which Shopify targets, such as small businesses owing to its customizable store templates, sales analytics, marketing tools and inventory management.

 

WebBee is a team of experienced qualified engineers and advisors, capable in connecting technologies and ERP customization for e-commerce small business. Our engaged administrations incorporate consultation, planning, deployment, and execution of the customization, its support, and improvement. We convey all encompassing omnichannel solutions equipped for driving business and streamlining business forms. WebBee Global also offers Shopify Dvelopment ServicesMagento website development with complete e-commerce erp solution.

Why WebBee Shopify Development Services is a Business Investment ?

WebBee Shopify eCommerce solutions provide the multi-channel eCommerce platform designed especially for the small and medium-sized businesses.

Basically, business organizations and individuals use our software solutions to design, set up, and manage all of their sales channels from online eCommerce and social media to brick and mortar and pop-up shops.

Shopify simplifies the eCommerce selling experience for their merchants by automating the management of the back-end work such as processing payments, shipping products, integrating payment options, and maintaining site security, that frees up the entrepreneurs and business organizations to do what they do best to focus on their product, making sales.

We strongly believe that WebBee Shopify software solutions and services are the perfect play for business investors willing to grow, scale, and hold for the long term stability. The solution is going to be the industry leader positioned to automate the growing online retail business. As WebBee Shopify application development continues to innovate its software, grow its user base, and establish more functional strategic partnerships, we will witness the optimize business outcomes, price appreciation, best ROI that business organizations dream about.

With the incredible growth over the last year, still, Shopify growth unfolds itself, day by day. It is still a chance for the small and midsize business organization to get in the experience of the Shopify ecommerce development.

The WebBee Shopify development company is the clear upcoming leader in the market, helping business organizations to collaborate, moving online, and its platform solution is too good in synchronizing the entire business information.

Our services mainly focus on growing your business. Hence, the valuation of our software solutions and services can be based on three main parameters:

  • Market position
  • Revenue growth
  • Economies of scale, scope and network, that is, leverage

What does WebBee Shopify can do for your businesses?

Our Shopify store development and Shopify application development helps merchants sell their products by providing a unified, simple, multi-channel ecommerce platform, targeting mainly to the small to medium scaled businesses. Also, our solutions and services can add value for large organizations as well.

The trend of Shopping today is different from shopping 10 years ego. Today, merchants prefer selling their products through their online store, mobile apps, social media, their physical stores, marketplaces, and other associated sales channels.

WebBee Shopify development company provides (merchants) with a single visibility of their business and customers across their entire sales channels, empowering them to manage products and inventory, automating the entire process of orders and payments, ship orders, build customer relationships, and leverage analytics, reporting from one integrated back office.

Rapid Growth

From small to giant merchants who wish to build and establish their brands, WebBee Shopify ecommerce development probably have a plan that fits business-specific needs and budget. We offer flexible monthly plans for the merchants selling on Facebook, which is affordable for the small businesses that already processes a following on their Facebook page and would like to sell their products there as an extra sales channel.

Also, our Shopify solution possesses the economical basic to advanced plans. Our Shopify’s platform is all capable of handling large spikes in traffic from events, like new product releases, flash sales, and holiday shopping seasons, etc.

WebBee Shopify’s growth strategies for the business organizations mainly focus on growing its merchant base the future growth on the globe. There’s much room for the potential international growth in the future.

Profitability and Investor Takeaway

WebBee Shopify eCommerce solutions are growing at the rapid pace. Our services can be added to spice things up with the intent of rapid growth, offering stable dividends and tend to hike their payouts every year.

Basically, our Shopify integrated solution is a speculative investment with its sky-high valuations, building a potent position over time. We strongly believe that WebBee Shopify development can be a long-term business investment for the organizations of all level and sizes.

 

WebBee Drop Shipping Integration Enhancing Small Businesses

Drop shipping is an order fulfillment strategy wherein you don’t have to keep your products in inventory. Instead, when a store sells a product, it purchases the item from a third party (manufacturer, wholesaler, etc.) and has it shipped directly to the customer. When used correctly, a drop-shipping strategy can reduce distribution and fulfillment costs and even improve service levels significantly within the supply chain.

erp solution for dropshipper

From a business point of view, drop shipping has online retailers marketing products, while manufacturers and distributors fulfill orders, shipping directly to customers. The ultimate aim of merchants is to give consumers a variety of options to choose from without having the burden of inventorying every possible size and color from a product line.

Drop shipping is an order fulfillment system wherein you don’t need to keep your items in stock. Rather, when a store sells an item, it buys the product items from the 3PL (manufacturer, distributor, and so forth.) and has it shipped straightforwardly to the client. At the point when utilized effectively, a drop-shipping system can lessen conveyance and satisfaction costs and even enhance benefit levels fundamentally inside the inventory network.

dropshipping

From a business perspective, drop shipping has online retailers advertising items, while makers and wholesalers satisfy orders, transporting specifically to clients. A definitive point of vendors is to give purchasers an assortment of alternatives to browse without having the weight of reviewing each conceivable size and shading from a product offering.

This plan of action has various advantages:

• Less Capital : One of the greatest points of interest of drop shipping is you don’t need to put the critical measure of cash in stock in advance. You can undoubtedly set up a web based business store and begin offering on the web. Drop shipping makes it simple for retailers to rapidly begin pitching on the web by offering a large number of things to your clients

• Easy to Start : Running an online business store is considerably less demanding, particularly when you don’t need to manage the stock. With drop shipping, you don’t need to stress over things like overseeing or keeping up a different stockroom, pressing and sending clients’ requests, the following stock for bookkeeping purposes, dealing with returns lastly reordering the items while keeping up a stock level

• Wider Assortments : Drop shipping technique empowers more extensive arrangements of stock without causing the related cost and danger of conveying the stock in-house. Encourage concurrences with merchants can enhance the administration levels to clients. Suppose, for instance, the merchant might have the capacity to satisfy a delayed purchase for the retailer’s benefit as opposed to waiting for recharging back in the retailer’s system

• Saves Time : Organizing your stock levels and setting it up for conveyance can regularly be a tedious bad dream. Utilizing an outsider to deliver things spares dealing with, marking, pressing, shipping and so on., abandoning you an opportunity to concentrate on developing your business in various zones

• Highly Scalable : In a customary business, in the event that you get three fold the amount of business, you’ll normally need to do three fold the amount of work. By utilizing drop shipping providers, the vast majority of the work to handle extra requests will be finished by the providers, enabling you to extend with less developing agonies and less incremental work. Deals development will continually bring extra work – particularly identified with client benefit – yet organizations that use drop shipping scale especially well with respect to customary internet business organizations

Basically, drop shipping provides a simple approach to begin. Drop shipping is an order fulfillment system wherein you don’t need to keep your items in stock. Rather, when a store offers an item, it buys the thing from the third party (manufacturers, distributors, and so forth.) and has it dispatched specifically to the client. At the point when utilized accurately, a drop-shipping system can decrease dissemination and fulfillment costs and even enhance service levels significantly altogether within the inventory network of the supply chain.

From a business perspective, drop shipping has online retailers showcasing and marketing product items, while manufacturers, distributors, and merchants fulfill orders, shipping directly to clients. A definitive point of dealers is to give buyers an assortment of alternatives to browse without having the weight of reviewing each conceivable size and shading from a product listing.

More or less, drop shipping is a sure approach to make progress. As you’ll concentrate on a quality website, advertising, and client benefit. Likewise, drop shipping provides a simple approach to begin, it turns out to be best when your online business is synchronized with your providers’ stock, shipping, and transporting. At that point, it competently lifts your business to the following next level without disappointing your clients or giving up the excessively edge.

About WebBee Global-

WebBee Global is well known more years than 10 years old e-commerce solution provider company offering erp software for small business, Shopify development services, Magento development services and customized app development services for your e-commerce store.

WordPress Designing and Development

Drive your business forward with WordPress. Build your online store on WordPress with new features and plugins which give you the freedom of customization to full extent. WordPress theme development is powerful, high performance and compact to suit all kinds of enterprises. WebBee specializes in building bespoke WordPress themes which are creative and effective and drawing more customers for your business. The UI designed by WebBee teams for each client is unique and responsive on all browsers and can handle a large number of customers during peak times.

WebBee has immensely experienced individuals who are not just WordPress development experts but also system experts as they understand ins and outs of WordPress to give their client reliable service. They will provide you a WordPress site with fluent navigation & seamless user-interface to distinguish your store from others.

Get your site customized or built from scratch for a new look of your business with WebBee WordPress Development team in India. Maintenance and migration of your site are also covered to save your time and effort. This way you can focus your attention to other major business tasks. WebBee’s unique solution is compatible with all business models and industry verticals. Venture with us to get bespoke services on WordPress Development.

Tips On How To Generate More Sales Through Your Estore?

You have an unsullied online store with amazing products and images. Yet you are struggling to make it to the top. You do not have enough traffic to turn them into real sales. Every business takes a considerable amount of time to grow and make profits. But if you have been struggling since long, it may be time to make some changes.

Here are few tips which you can implement to boost your sales and generate quality traffic to your online store –

Display your products on Google Shopping –

Listing your products on Google Shopping will make them appear in Google searches, YouTube, image searches and more. Investing in SEO would be an added advantage along with Google Shopping Campaign as your site will be available on the first page. It’s a paid service. However, you pay only when a shopper clicks through or visits your local inventory.

It increases your chances of selling the products to a wider range of customers. Sometimes a customer clicks on the product just to see if it appeals them enough to buy. This happens only if your product is visible without any custom search for your site.  If your products are unique and not available on the other stores, it will further enhance your clientele.

market 1

Marketing Automation –

If you are running an online store for some time now, you must have come across the word marketing automation to promote your products. In case you haven’t, while looking for ways to market your store, it means to make use of a tool to automate repetitive tasks with the sole purpose to be effective at marketing and promoting your brand.

Beware of the mixed jargons used for marketing. Some definitions like ‘email automation’ are used to confuse users for ‘marketing automation’ which is far from the truth.  Though it is partly true as email marketing forms a part of marketing automation and comes under it but doesn’t define it completely. There is much more to marketing than just emails. ‘SMS marketing’ forms a significant part of marketing automation as well and cannot be ignored at all.

marketing optimization

How to use Marketing Automation to your advantage –

  • Promotional emails

One of the classic methods of generating sales is through Discounts and Sales. They never go out of fashion and always gather a crowd. Most of the companies make huge profits even during sales. The idea is to sell more products with low margin to reach the bottom line. Most marketing automation tools use emails as a medium to send promotional emails to their customers.

Another benefit that comes with this is that you as a company can distribute or segment your customers depending on their purchasing power and their past purchase history. This data can be used to target particular customers with personalized emails for upselling.

  • Cross Selling

Cross-selling is another method deployed to upscale your marketing drive. This method involves selling a different product to an existing customer. However, it is also used for first-time customers as well. Big e-commerce sellers are often seen practicing this approach. If Amazon is doing it, it hardly needs proofing!

Cross selling increases average order value that automatically generates more sales. It is a proven tactic for an e-commerce store to grow their sales. You can also make use of product recommendation tool to cross-sell your products to your existing customers or use emails to notify them of other products matching their last purchase.

cross sell

  • Cart recovery emails

A huge number of sales are lost due to Cart abandonment and it has been a consistent problem that limits revenue. There are numerous reasons that lead to cart abandonment and most of them occur because many customers aren’t there to actually shop. Of course, you can’t persuade each one of them to get converted into a paying customer but through a little out-of-the-box communication they can be turned in successfully. Cart recovery emails can help you to recover these lost sales.

Most marketing automation tools and email marketing tools, offer the convenience to set up cart recovery emails on online stores.

today deals

  • Push Notifications (mobile)

Mobile has penetrated the retail industry to an unmatched extent and has taken roots in the markets. The increase in mobile users has risen exponentially in the past five years. If you aren’t taking this into consideration you might be leaving a large chunk of customers behind. Push notification is an easy way to convert your target customers shopping on mobile. They work in a similar fashion as promotional emails with the only difference of specifically targeting mobile shoppers.

mobile notification

In addition to these tools to upgrade your marketing campaign, you can use simpler ways like blogging and affiliate marketing as well to generate more sales for your business. If you find it difficult to work on these tips, WebBee can help you sail through this with their services at a very competitive rate.