As they say, ‘the more popular the platform is the more it is discussed’. Magento is one of the most popular platforms in the e-commerce circle. eBay has made an investment in Magento for 49% of ownership rights and currently, it has more than 125,000 users with more than 4 million downloads. Despite the facts, which shows incremental growth of the open-source PHP-based platform, there are several others who think otherwise.
The opinions of users have been a mixed bag as some find the platform’s rich functionality and powerful modular system very useful for their business while others find considerable drawbacks about managing the solution.
When considering Magento for launching an online store, it is important to have a clear understanding of the facts and the myths making rounds in the industry. This will enable you to take an informed business decision.
So, let us clear some misconceptions about Magento and get going with using it wisely –
Myth 1. Magento is slow
The speed and performance of any shopping platform are relative to the load it has and it would be incorrect to say that Magento slows down your site. We agree that the platform is a bit complicated, which can influence the load time but Magento developers have been working tirelessly to update it and bring the more optimized version for its customers. There are, however, various ways to make it perform faster:
Hosting – Magento requires a dedicated hosting platform as it is complicated and a shared hosting won’t serve the purpose. Analyze the region of your traffic and host your site in that location to get the maximum benefit.
Templates optimization – Optimize your template by resizing your images and fitting them within the limit of 10 kb. This will keep up the performance and speed of the site and it will load in no time with all the images displayed.
Configuration settings – Disable layered navigation and do not overload your cart with unnecessary modules.
Myth 2. Magento is a free platform
Yes, in a way it is true that Magento is an open-source platform and partially comes free to many users. However, many people feel cheated when they go on the official Magento page which shows them the pricing. Magento shopping cart is free and being open-source, it allows you the freedom of using the code to your suitability.
Magento comes in both free and paid edition. The community edition is the one that is free and not charged for but has limited support and has basic functionality and features to run an online store. The more advanced features are available with Enterprise edition which comes at a price. Extensions are also available if you require additional functionalities. Depending on your business size and expansion level you can choose the Magento enterprise edition and invest accordingly.
Myth 3. Magento doesn’t provide customer support
This myth relates to the previous point as it also involves pricing. With Magento community edition you can access the forum where members discuss various issues. The community is one of the biggest and most active e-commerce forums. However, that is the only source of information for you with the free edition of Magento. On the other hand, Enterprise paid-edition provide users with professional support on various issues necessary for smooth designing and development of Magento site. It is available through different communication channels for different users and you can reach them 24/7.
Myth 4. Magento is easily customized
The degree of technical know-how is the key here. Magento is built on Zend Framework which is difficult to handle. The more experience you have in using the open-source platform, the easier it will be for you to implement Magento. Customization is possible but is time-consuming for the newbies. Moreover, Lack of technical documentation from Magento’s end also contributes towards this difficulty. However, with PHP expertise, customization can be interesting with Magento.
Myth 5. Magento is for large scale business only
The scalability offered by the platform is wide enough to cover all levels of businesses. It works equally well for small and medium enterprises. What is required to deal with Magento is the level of your technical knowledge and your business requirement. Sure, there is a learning curve when it comes to start-ups but the long-term business growth potential covers for it. For those who have been in the industry for long or have a skilled technical team irrelevant of their company size, can easily work their way up through Magento.
Hopefully, by now you must be clear about the usefulness of Magento and have cleared your mind about the misconceptions about it. For bespoke Magento development services you can collaborate with WebBee Global to get the finest quality of integration and customization for your online store. We are Magento certified Developers for Magento Custom Design, Development & Magento eCommerce Solution.