Change is constant and more so evident in the online business world. With the onset of online stores for everything under the sun, many consumers would rather shop online than go to the store. For e-commerce businesses, the ability to connect with customers through the web was just a dream in the past which has been realized faster than imagined. This is just one of the many advantages of the e-commerce industry.
When we talk about connecting to the customers, Social Media is what we are referring to. Through this incredible tool, you can now establish a more direct, personal and practical link to your demographic. In fact, customers expect to read about other user’s experience with similar products and services and online customer support from any e-commerce websites they go shopping at. Those shops that fail to offer a positive social experience are at a greater risk of losing customers. That’s why it becomes imperative to invest time and effort in getting your e-commerce social media strategy right –
Social Marketing Versus Social Shopping
Many business owners are confused about Social Shopping and Social Marketing, in-spite of being a veteran in the online industry. While both are put to use for the benefit of the business by the e-commerce strategists, they are not the same thing.
Social marketing is the use of social media platforms to promote your business to social networking audiences. This is usually performed through direct engagement with consumers — contests, status messages, post shares and feedbacks.
Content is created to be shared and subscribed as done by YouTube viral video campaigns or Pinterest boards.
On the other hand, Social shopping is to facilitate the shopping experience available on social media sites where customers are encouraged to share their purchases. For example, a business can set up a shopping cart on its Facebook page and allow customers to like the page to buy the products.
Benefits of Social Marketing
Social marketing brings your brand and the products to the forefront for the consumers to see, experience and buy them. It creates more than one avenue for e-commerce marketing. It targets the intended audience through a particular medium and then connects them with it. If your audience is on Facebook, it makes sense to connect them through Facebook.
Do not be rigid with your marketing strategy and tell the customer that you will communicate with them only if they visit you on your website. In such cases, the customer will move to another vendor providing similar products. In the online business, you have to reach to the customers, not the other way around.
Benefits of Social Shopping
Though Social Shopping is used for a different purpose, yet you can say it is an extension of social marketing. While social marketing tends to engage the customers on their social pages, social shopping takes a step further and asks the customers, “Why just engage, why not complete the sale transaction here itself, on the social media page?”
On an average, people spend more than 4 hours of their daily time on social media and it makes complete sense to facilitate social e-commerce transactions on social media pages. Facebook is the most lucrative social media platform which also acts as purchasing medium for many local businesses.
Is it possible that some businesses are not on Social Media yet?
While most e-commerce businesses have established a presence on social media, there are still some who do not regard social media as important as it is in reality for e-commerce. They are losing out on the opportunity of a lifetime in our opinion. We are not trying to overrate social media here, but we cannot deny the role it plays in the growth of any online business. Along with being a great communication vehicle, social platforms also keep them aware of your latest services and products. As a result, you cannot afford to miss out.
Both, the right method, as well as the correct strategy, are important to get ahead in the competition in the e-commerce world. It is highly competitive and many players fall short of coming up with an executable social media strategy and soon exit the race midway.
WebBee Global is leading company of Social Media Services in New York. We also provide dedicated Social Media Expert for your business branding and increasing your business reach.