Social Media Strategy Is A Key To Success In E-Commerce World

Change is constant and more so evident in the online business world. With the onset of online stores for everything under the sun, many consumers would rather shop online than go to the store. For e-commerce businesses, the ability to connect with customers through the web was just a dream in the past which has been realized faster than imagined. This is just one of the many advantages of the e-commerce industry.

When we talk about connecting to the customers, Social Media is what we are referring to. Through this incredible tool, you can now establish a more direct, personal and practical link to your demographic. In fact, customers expect to read about other user’s experience with similar products and services and online customer support from any e-commerce websites they go shopping at. Those shops that fail to offer a positive social experience are at a greater risk of losing customers. That’s why it becomes imperative to invest time and effort in getting your e-commerce social media strategy right –

Social Marketing Versus Social Shopping

Many business owners are confused about Social Shopping and Social Marketing, in-spite of being a veteran in the online industry. While both are put to use for the benefit of the business by the e-commerce strategists, they are not the same thing.

Social marketing is the use of social media platforms to promote your business to social networking audiences. This is usually performed through direct engagement with consumers — contests, status messages, post shares and feedbacks.

Content is created to be shared and subscribed as done by YouTube viral video campaigns or Pinterest boards.

On the other hand, Social shopping is to facilitate the shopping experience available on social media sites where customers are encouraged to share their purchases. For example, a business can set up a shopping cart on its Facebook page and allow customers to like the page to buy the products.

Benefits of Social Marketing

Social marketing brings your brand and the products to the forefront for the consumers to see, experience and buy them. It creates more than one avenue for e-commerce marketing. It targets the intended audience through a particular medium and then connects them with it. If your audience is on Facebook, it makes sense to connect them through Facebook.

Do not be rigid with your marketing strategy and tell the customer that you will communicate with them only if they visit you on your website. In such cases, the customer will move to another vendor providing similar products. In the online business, you have to reach to the customers, not the other way around.

Benefits of Social Shopping

Though Social Shopping is used for a different purpose, yet you can say it is an extension of social marketing. While social marketing tends to engage the customers on their social pages, social shopping takes a step further and asks the customers, “Why just engage, why not complete the sale transaction here itself, on the social media page?”

On an average, people spend more than 4 hours of their daily time on social media and it makes complete sense to facilitate social e-commerce transactions on social media pages. Facebook is the most lucrative social media platform which also acts as purchasing medium for many local businesses.

Is it possible that some businesses are not on Social Media yet?

While most e-commerce businesses have established a presence on social media, there are still some who do not regard social media as important as it is in reality for e-commerce. They are losing out on the opportunity of a lifetime in our opinion. We are not trying to overrate social media here, but we cannot deny the role it plays in the growth of any online business. Along with being a great communication vehicle, social platforms also keep them aware of your latest services and products. As a result, you cannot afford to miss out.

Both, the right method, as well as the correct strategy, are important to get ahead in the competition in the e-commerce world. It is highly competitive and many players fall short of coming up with an executable social media strategy and soon exit the race midway.

WebBee Global is leading company of Social Media Services in New York. We also provide dedicated Social Media Expert for your business branding and increasing your business reach.

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4 Key Questions To Ask Before Selecting An Enterprise Commerce Platform

The digital commerce platform market has undergone important changes over the last decade. Acquisitions, advanced use of technology, and client expectations have changed the course of commerce platform and left brands speculative about their ROI. A lot of speculation revolves around if their platform supplier can still be there with them in five years.

A good idea is to be cautious before investing and protect your money by asking some straightforward, nonetheless powerful, questions. The vendors actively following your business ought to demonstrate their capabilities nowadays, however, conjointly provide you with some extent of comfort for tomorrow.

From our expertise, we have got done some due diligence on the capabilities of every platform being scrutinized to confirm your necessities will be met, there are four key questions:

  1. what’s the merchandise roadmap?

Your business isn’t progressing to stand still in permanency, neither will your platform. Connect with potential vendors and ask for their roadmap. Look for simple features yet pay attention to the capabilities of the platform and whether they are aligned with your business or not. As technology shifts occur, every platform must embrace those shifts to supply you with growth opportunities for the future. A decent supply of data on technology trends is that the Gartner plug Cycle for Digital Commerce, that provides “a graphic illustration of the maturity and adoption of technologies and applications, and the way they’re doubtless relevant to finding real business issues and exploiting new opportunities.” Look whether the vendors you are evaluating, offering you these tools, or any other alternative tools to support your future initiatives?

  1. Is the platform scalable?

Deployment models considerably impact quantifiability however even then real limitations. The scalability is significantly affected by the design of the platform and therefore, the styles of business use you have got planned for the platform should be valid. For example, does one have peak periods during which the search rises or does one sees an increase within the range of transactions that require being processed during a restricted period?

Consider these peaks and valleys and ask your potential vendors for information to confirm they’ll well meet the peaks now as well as in ensuing years. Better yet, raise them to prove they’ll meet your projections for ensuing few years and have them run a signal of construct to validate the platform quantifiability.

Also, remember to consider deployment models! Be it on cloud or on-premise depending on your business scenario. Make sure you know that the platform you have chosen works well with both the deployment models.

  1. Will the pricing model enable you to grow your business without restrictions?

Every platform purchase eventually hinges on the worth, however, suppose on the far side the quality evaluation agreement and think about the impact on your future business. Some vendors use evaluation structures that limit growth. Maybe your idea is to expand to an alternate line of business and sell in multiple countries with native commerce sites or deploy to multiple business units which have potential opportunities of growth. Will the evaluation model you choose place important, or any, direct price on following these business possibilities?

Your vendor must offer versatile models that are related to the value add they’re providing. And they must help you explore potential lines of business with least licensing price, and support your business to grow.

  1. Is the Vendor your partner as well?

Often unnoticed is that the long-run relationship needed to form your investment a hit. You would like your platform vendor endowed in your long-run success, a relationship which is built on co-dependency with each other. A real partner can solicit feedback in the long run for your platform; perceive your business and assist you in achieving your goals. Besides quickly addressing important business problems that prevent you from transacting, they also help you to not get fixed in contract language tied to SLAs. They also advise you on the way to get the foremost out of the platform and communicate effectively. You don’t need to connect every day but a partner who is aligned with your business vision is a pleasure to work with.

For further guidance, you can touch base with experts at WebBee Global who have in-depth knowledge and experience in the e-commerce industry and can provide you with detailed consultation on the same. WebBee Global offers e-commerce designing and development services on many platforms like Shopify Designing and Development, Magento Development and WordPress development services.

5 Myths About Magento E-Commerce Platform Must Know

As they say, ‘the more popular the platform is the more it is discussed’.  Magento is one of the most popular platforms in the e-commerce circle. eBay has made an investment in Magento for 49% of ownership rights and currently, it has more than 125,000 users with more than 4 million downloads. Despite the facts, which shows incremental growth of the open-source PHP-based platform, there are several others who think otherwise.

The opinions of users have been a mixed bag as some find the platform’s rich functionality and powerful modular system very useful for their business while others find considerable drawbacks about managing the solution.

When considering Magento for launching an online store, it is important to have a clear understanding of the facts and the myths making rounds in the industry. This will enable you to take an informed business decision.

So, let us clear some misconceptions about Magento and get going with using it wisely –

Myth 1. Magento is slow

The speed and performance of any shopping platform are relative to the load it has and it would be incorrect to say that Magento slows down your site. We agree that the platform is a bit complicated, which can influence the load time but Magento developers have been working tirelessly to update it and bring the more optimized version for its customers. There are, however, various ways to make it perform faster:

Hosting – Magento requires a dedicated hosting platform as it is complicated and a shared hosting won’t serve the purpose. Analyze the region of your traffic and host your site in that location to get the maximum benefit.

Templates optimization –  Optimize your template by resizing your images and fitting them within the limit of 10 kb. This will keep up the performance and speed of the site and it will load in no time with all the images displayed.

Configuration settings – Disable layered navigation and do not overload your cart with unnecessary modules.

Myth 2. Magento is a free platform

Yes, in a way it is true that Magento is an open-source platform and partially comes free to many users. However, many people feel cheated when they go on the official Magento page which shows them the pricing. Magento shopping cart is free and being open-source, it allows you the freedom of using the code to your suitability.

Magento comes in both free and paid edition. The community edition is the one that is free and not charged for but has limited support and has basic functionality and features to run an online store. The more advanced features are available with Enterprise edition which comes at a price. Extensions are also available if you require additional functionalities. Depending on your business size and expansion level you can choose the Magento enterprise edition and invest accordingly.

Myth 3. Magento doesn’t provide customer support

This myth relates to the previous point as it also involves pricing. With Magento community edition you can access the forum where members discuss various issues. The community is one of the biggest and most active e-commerce forums. However, that is the only source of information for you with the free edition of Magento. On the other hand, Enterprise paid-edition provide users with professional support on various issues necessary for smooth designing and development of Magento site.  It is available through different communication channels for different users and you can reach them 24/7.

Myth 4. Magento is easily customized

The degree of technical know-how is the key here. Magento is built on Zend Framework which is difficult to handle. The more experience you have in using the open-source platform, the easier it will be for you to implement Magento. Customization is possible but is time-consuming for the newbies. Moreover, Lack of technical documentation from Magento’s end also contributes towards this difficulty. However, with PHP expertise, customization can be interesting with Magento.

Myth 5. Magento is for large scale business only

The scalability offered by the platform is wide enough to cover all levels of businesses. It works equally well for small and medium enterprises. What is required to deal with Magento is the level of your technical knowledge and your business requirement. Sure, there is a learning curve when it comes to start-ups but the long-term business growth potential covers for it.  For those who have been in the industry for long or have a skilled technical team irrelevant of their company size, can easily work their way up through Magento.

Hopefully, by now you must be clear about the usefulness of Magento and have cleared your mind about the misconceptions about it. For bespoke Magento development services you can collaborate with WebBee Global to get the finest quality of integration and customization for your online store. We are Magento certified Developers for Magento Custom Design, Development & Magento eCommerce Solution.

5 Amazing Ideas To Retain Your Customers And Their Loyalty

Research says it is seven times more expensive to acquire a new customer than it is to retain an existing one. And it is getting expensive by the day as you read this article. As more and more e-commerce stores emerge in the market, the demand for PPC (Pay Per Click) shoots up.

To combat the ever-rising digital marketing costs and stagnation in the growth, today’s business houses use retention strategy to their rescue. There are several retention tools available in the market which can solve your customer issue comfortably. However, managing those tools isn’t easy.

The solution is to use a loyalty program as a hub for your retention strategy.

Here are a few examples of how a loyalty program can help you bail out of this situation and can make marketing efforts easier by centralizing everything in one place.

  1. Incentivize Other Efforts with Points

A lot of times, shoppers are interested to know “what’s in there for me?” while deciding to make a purchase on your site.  Though it is incredibly valuable a very few customers take the pain to share your store details on their social media network even if they buy a product from you.

To handle this resistance, you can reward this behavior through redeemable points for their next purchase. This completes your marketing activity including both retention and acquisition through sharing it with a friend.

As soon as a customer realizes that the points they make have real monetary value, they get motivated to complete the said activity in demand. Be it sharing on social media or with friends, they surely will become a part of it. More retention gets you more repeat customers, and repeat customers establish trust in your brand which is the most valuable element in e-commerce.

  1. Avoid Discounting

Discounting is one of the ways you can ensure your store to death. This major pitfall has the potential to reduce your average order value, customer lifetime value, and the bottom line of your business. Customers are very smart and if you like many others try to get more referrals, sales, or shares by offering a straight discount, your clients will never intend to pay the full price. They will have an expectation set in stone that your store is discounted.

Although discounting is sometimes necessary to get the ball rolling, but it can do some serious damage to your brand image and sales if you offer it too frequently or if you consider yourself a luxury retailer.

Loyalty program, on the other hand, can save you in the long run as it uses reward points rather than offering straight discounts. Points do you three favors –

  • They do not project you as a discounted store
  • They make your customers feel privileged
  • They encourage users to continue to purchase all items at full-price.

This makes room for you to kick start your marketing efforts and avoid the negative effects of discounting.

  1. Consistent Communication

Have you heard of the saying, ‘too many cooks spoil the broth’? The more tools use, the higher likelihood that your communications have a fragmented look and feel. Every tool has its own layout. A tool for retention emails might send emails which look completely different from a referral program email. Making use of a loyalty program as a hub can judicially address this issue for you.

Use a single tool to put all your retention efforts to maximum use and bank on branding, customer engagement and attracting customers.

  1. Centralized Data

When you run your own business, the hours in a day are not enough. There is always something left to be done. Even then, checking the results and effectiveness of your multiple retention tools is the last thing you should be doing.

A loyalty program can gather all these tools into one location. Instead of looking at separate places for separate reports like checking revenue from loyalty members and number of purchases from referrals, you can derive all the information at one place.

Getting all the required business growth information from one single window makes it easy for business owners to understand their success rate and take informed decisions.

  1. Centralize Retention with a Loyalty Program

Retention marketing is a long-term strategy, so be prepared to put in some quality time in planning for it and executing it after that. Research, brainstorm and invest in the right tools, before starting things off.

Adding a loyalty program can lead to some amazing results. In addition to this, create a central hub to fetch all required data concerning your customers and their purchasing power and habits. This will give you the maximum ROI on your retention efforts.

For further clarification on marketing strategies and running your e-commerce store, contact WebBee for a session and we can provide you the most economical and trendiest tricks to run your store successfully.

WebBee Global is globally trusted authorized Shopify development services provider company. WebBee Global offers complete Shopify Development solution, Shopify App Development, Shopify Theme Development, Shopify Plus Website Develpment and Shopify Customize store development.

Shopify Strikes A Partnership Deal With Ebay

Shopify has been growing rapidly and the Thursday news adds much to the extension and growth of Shopify. In addition to its existing avenues including Amazon, Facebook, BuzzFeed, and Pinterest; Shopify now strikes a partnership with the new sales channel and it is none other than eBay. This is primarily good news for US merchants and customers. The new channel will now have a wider roll-out this fall and will be beneficial to domestic US merchants in many ways. They will soon be able to list and sell their products on eBay directly from their Shopify account.

The new integration, Shopify sellers will have the opportunity to surface their brands on eBay which hosts a large audience of potential customers. This integration will serve as a wider opportunity for Shopify store owners to get their wares in front of more than 169 million active folks of eBay.

What is included in the deal?

The new Shopify integration with eBay includes the following:

  • Immediate syncing of inventory info
  • Includes product title and description, price, and item specifics from Shopify to eBay.
  • Customer orders will also be imported to Shopify and can be fulfilled from both platforms.
  • Messages from eBay buyers sent via that platform can be accessed from Shopify as well.

The sellers will have a truly amazing experience and won’t miss out on any communication as they will be able to manage all their e-commerce operations from one central location for both platforms alongside your other channels on the merchant side.

During the announcement, Satish Kanwar, VP of Product at Shopify said, “Shopify is the industry leader when it comes to multi-channel commerce, and we look to partner with the best and biggest platforms to bring new sales opportunities to our merchants,”.

On the other hand, “eBay is focused on delivering the best choice and selection of inventory to buyers across the globe,” said Bob Kupbens, VP of Global Trust & Seller Experience, eBay.

This integration will make selling online easier for Shopify merchants and they will be able to conveniently manage their product catalog across multiple channels through one single dashboard. That is the hub strategy that Shopify thrives on with 60 percent of its merchants selling on two different channels and will continue to do so.

When it comes to multi-channel commerce, Shopify is the industry leader. “The eBay channel has the potential to introduce our merchants to eBay’s millions of buyers, exposing merchants to a massive number of new sales opportunities,” said Satish Kanwar, VP of Product, Shopify.

With this new integration move, eBay and Shopify will exchange benefits such as eBay offering some of its platform features to Shopify and getting access to the latter’s sellers in return.

 

Shopify generally targets small business merchants with access to customizable store templates, marketing tools, sales analytics and inventory management to help them with the jump into online retail. Its sales channel strategy really kicked into gear a year ago with the launch of the Sales Channel SDK and it’s subsequent “sell anywhere” motto.

Going forward, eBay collaborating with Shopify could tap on the similar opportunities which Shopify targets, such as small businesses owing to its customizable store templates, sales analytics, marketing tools and inventory management.

 

WebBee is a team of experienced qualified engineers and advisors, capable in connecting technologies and ERP customization for e-commerce small business. Our engaged administrations incorporate consultation, planning, deployment, and execution of the customization, its support, and improvement. We convey all encompassing omnichannel solutions equipped for driving business and streamlining business forms. WebBee Global also offers Shopify Dvelopment ServicesMagento website development with complete e-commerce erp solution.

Why WebBee Shopify Development Services is a Business Investment ?

WebBee Shopify eCommerce solutions provide the multi-channel eCommerce platform designed especially for the small and medium-sized businesses.

Basically, business organizations and individuals use our software solutions to design, set up, and manage all of their sales channels from online eCommerce and social media to brick and mortar and pop-up shops.

Shopify simplifies the eCommerce selling experience for their merchants by automating the management of the back-end work such as processing payments, shipping products, integrating payment options, and maintaining site security, that frees up the entrepreneurs and business organizations to do what they do best to focus on their product, making sales.

We strongly believe that WebBee Shopify software solutions and services are the perfect play for business investors willing to grow, scale, and hold for the long term stability. The solution is going to be the industry leader positioned to automate the growing online retail business. As WebBee Shopify application development continues to innovate its software, grow its user base, and establish more functional strategic partnerships, we will witness the optimize business outcomes, price appreciation, best ROI that business organizations dream about.

With the incredible growth over the last year, still, Shopify growth unfolds itself, day by day. It is still a chance for the small and midsize business organization to get in the experience of the Shopify ecommerce development.

The WebBee Shopify development company is the clear upcoming leader in the market, helping business organizations to collaborate, moving online, and its platform solution is too good in synchronizing the entire business information.

Our services mainly focus on growing your business. Hence, the valuation of our software solutions and services can be based on three main parameters:

  • Market position
  • Revenue growth
  • Economies of scale, scope and network, that is, leverage

What does WebBee Shopify can do for your businesses?

Our Shopify store development and Shopify application development helps merchants sell their products by providing a unified, simple, multi-channel ecommerce platform, targeting mainly to the small to medium scaled businesses. Also, our solutions and services can add value for large organizations as well.

The trend of Shopping today is different from shopping 10 years ego. Today, merchants prefer selling their products through their online store, mobile apps, social media, their physical stores, marketplaces, and other associated sales channels.

WebBee Shopify development company provides (merchants) with a single visibility of their business and customers across their entire sales channels, empowering them to manage products and inventory, automating the entire process of orders and payments, ship orders, build customer relationships, and leverage analytics, reporting from one integrated back office.

Rapid Growth

From small to giant merchants who wish to build and establish their brands, WebBee Shopify ecommerce development probably have a plan that fits business-specific needs and budget. We offer flexible monthly plans for the merchants selling on Facebook, which is affordable for the small businesses that already processes a following on their Facebook page and would like to sell their products there as an extra sales channel.

Also, our Shopify solution possesses the economical basic to advanced plans. Our Shopify’s platform is all capable of handling large spikes in traffic from events, like new product releases, flash sales, and holiday shopping seasons, etc.

WebBee Shopify’s growth strategies for the business organizations mainly focus on growing its merchant base the future growth on the globe. There’s much room for the potential international growth in the future.

Profitability and Investor Takeaway

WebBee Shopify eCommerce solutions are growing at the rapid pace. Our services can be added to spice things up with the intent of rapid growth, offering stable dividends and tend to hike their payouts every year.

Basically, our Shopify integrated solution is a speculative investment with its sky-high valuations, building a potent position over time. We strongly believe that WebBee Shopify development can be a long-term business investment for the organizations of all level and sizes.

 

WebBee Drop Shipping Integration Enhancing Small Businesses

Drop shipping is an order fulfillment strategy wherein you don’t have to keep your products in inventory. Instead, when a store sells a product, it purchases the item from a third party (manufacturer, wholesaler, etc.) and has it shipped directly to the customer. When used correctly, a drop-shipping strategy can reduce distribution and fulfillment costs and even improve service levels significantly within the supply chain.

erp solution for dropshipper

From a business point of view, drop shipping has online retailers marketing products, while manufacturers and distributors fulfill orders, shipping directly to customers. The ultimate aim of merchants is to give consumers a variety of options to choose from without having the burden of inventorying every possible size and color from a product line.

Drop shipping is an order fulfillment system wherein you don’t need to keep your items in stock. Rather, when a store sells an item, it buys the product items from the 3PL (manufacturer, distributor, and so forth.) and has it shipped straightforwardly to the client. At the point when utilized effectively, a drop-shipping system can lessen conveyance and satisfaction costs and even enhance benefit levels fundamentally inside the inventory network.

dropshipping

From a business perspective, drop shipping has online retailers advertising items, while makers and wholesalers satisfy orders, transporting specifically to clients. A definitive point of vendors is to give purchasers an assortment of alternatives to browse without having the weight of reviewing each conceivable size and shading from a product offering.

This plan of action has various advantages:

• Less Capital : One of the greatest points of interest of drop shipping is you don’t need to put the critical measure of cash in stock in advance. You can undoubtedly set up a web based business store and begin offering on the web. Drop shipping makes it simple for retailers to rapidly begin pitching on the web by offering a large number of things to your clients

• Easy to Start : Running an online business store is considerably less demanding, particularly when you don’t need to manage the stock. With drop shipping, you don’t need to stress over things like overseeing or keeping up a different stockroom, pressing and sending clients’ requests, the following stock for bookkeeping purposes, dealing with returns lastly reordering the items while keeping up a stock level

• Wider Assortments : Drop shipping technique empowers more extensive arrangements of stock without causing the related cost and danger of conveying the stock in-house. Encourage concurrences with merchants can enhance the administration levels to clients. Suppose, for instance, the merchant might have the capacity to satisfy a delayed purchase for the retailer’s benefit as opposed to waiting for recharging back in the retailer’s system

• Saves Time : Organizing your stock levels and setting it up for conveyance can regularly be a tedious bad dream. Utilizing an outsider to deliver things spares dealing with, marking, pressing, shipping and so on., abandoning you an opportunity to concentrate on developing your business in various zones

• Highly Scalable : In a customary business, in the event that you get three fold the amount of business, you’ll normally need to do three fold the amount of work. By utilizing drop shipping providers, the vast majority of the work to handle extra requests will be finished by the providers, enabling you to extend with less developing agonies and less incremental work. Deals development will continually bring extra work – particularly identified with client benefit – yet organizations that use drop shipping scale especially well with respect to customary internet business organizations

Basically, drop shipping provides a simple approach to begin. Drop shipping is an order fulfillment system wherein you don’t need to keep your items in stock. Rather, when a store offers an item, it buys the thing from the third party (manufacturers, distributors, and so forth.) and has it dispatched specifically to the client. At the point when utilized accurately, a drop-shipping system can decrease dissemination and fulfillment costs and even enhance service levels significantly altogether within the inventory network of the supply chain.

From a business perspective, drop shipping has online retailers showcasing and marketing product items, while manufacturers, distributors, and merchants fulfill orders, shipping directly to clients. A definitive point of dealers is to give buyers an assortment of alternatives to browse without having the weight of reviewing each conceivable size and shading from a product listing.

More or less, drop shipping is a sure approach to make progress. As you’ll concentrate on a quality website, advertising, and client benefit. Likewise, drop shipping provides a simple approach to begin, it turns out to be best when your online business is synchronized with your providers’ stock, shipping, and transporting. At that point, it competently lifts your business to the following next level without disappointing your clients or giving up the excessively edge.

About WebBee Global-

WebBee Global is well known more years than 10 years old e-commerce solution provider company offering erp software for small business, Shopify development services, Magento development services and customized app development services for your e-commerce store.